When golf first became popular with women in the 1800s, the Victorian Age ruled the earth as well as the golf course. Conventional Victorian fashion of the time had lady golfers dressed like they were going to an afternoon tea. Picture straw bowler hats, skirts that hit the floor, high neck blouses and formal buttoned shoes. These ladies looked more like they might be going to the opera than taking in a game of golf.
The Pain of Fashion
How these women could manage to swing and walk the greens is a mystery to us these days. It's hard to imagine the scene today. Modern women's golf fashion combines style and function. How women's golf fashion has changed over the years can be summed up in practicality. Try wearing a 19th century Victorian dress and your next summer golf outing, and you'll see what we mean.
Why Not Look Good and be Practical?
A 1922 edition of Vanity Fair showed off a Burberrys Tweed, self belted golf suit for the latest in ladies' golf fashions. It was the first attempt to really combine the fashion and function that today's women golfers demand. Who wants to dress in the tweed and wool of the 1920s on a hot day on the golf course?
At the same time, who wants to dress like a man, especially when you consider how bad men's fashions have been in the sport of golf? Why can't a woman golfer look good and still be proud of being a woman when she hits the green?
Fashion that Makes Sense
Today's leading golf designers understand the woman golfer's need for style and function. Golf is a social game, after all, but it's also a mobile game. You are out with friends, family and business associates. It's natural you want to look beautiful with all the privileges of being a lady. At the same time, you're in the hot sun traversing the golf course green. You've got to be practical. Why can't you have beautiful lady's golf fashions that also make sense? Why not look good and be practical at the same time?
We've come a long way, ladies. Play every bit as good as a man, but look beautiful doing it. That's the way of women. Today's fashion looks great and makes sense. Why did it take the golf fashion companies so long to figure that out?
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